Sitia Crete: History, Attractions, Beaches and Car Rental Guide

Sitia is a picturesque town located on the eastern coast of the Greek island of Crete. Sitia is featuring a charming harbor, beautiful beaches, archaeological sites and traditional villages. It’s an accessible destination with two main modes of transportation – by air and by sea. Sitia’s own airport serves domestic flights from Greece. It’s practical to rent a car for convenience in exploring the area. The car rental process requires a valid driving licence and a credit or debit card bearing the driver’s name. The cost of car rentals in Crete, including Sitia, ranges from €30 to €40 per day on average. If you’re planning on a longer stay, a week-long rental is typically around €250, while a weekend car rental might cost approximately €78. Because the streets of Sitia can be narrow, it’s often advisable to opt for a smaller vehicle.

When it comes to accommodations in Sitia, visitors have a variety of options to choose from. Two of the most luxurious places to stay are the GM Exclusive Luxury Suites and SPA and the Sitia Beach City Resort & Spa. The former is a modern facility that offers suite-style rooms and a top-tier spa for ultimate relaxation. The latter is a sprawling beachfront resort that combines leisure with luxury, offering wellness facilities and gourmet dining options showcasing the best of Cretan cuisine. Regardless of your budget, you’re sure to find a suitable place to stay in Sitia.

For food enthusiasts, Sitia doesn’t disappoint. Inodion is a must-visit restaurant that serves traditional Greek and Mediterranean dishes, emphasizing the use of fresh, local ingredients. Da Giorgio Restaurant is another culinary gem in Sitia, blending Italian and Cretan flavors for a unique dining experience. Lastly, seafood lovers shouldn’t miss Fegaropsaro, which offers a variety of fresh, locally-sourced seafood dishes.

Sitia is an ideal destination for families with children, offering a multitude of family-friendly activities. These include exploring archaeological sites like Itanos, hiking in the gorges of Chochlakies, Richtis and Zakros and soaking up the sun on stunning local beaches. Vai Beach, particularly, stands out with its palm tree forest and pristine waters. Additionally, the traditional villages in and around Sitia are worth exploring to get a taste of local life and culture.

While Sitia is not listed as a UNESCO World Heritage Site, it has an affiliation with UNESCO in another capacity. Since 2014, the municipality of Sitia has been a member of the UNESCO World Network of Geoparks, an initiative that promotes and preserves geological heritage and promotes sustainable development.

Where is Sitia located?

Sitia is 130 km east of Heraklion, which is a two hour drive and 70 km east of Agios Nikolaos, which is an hour and 20 minutes drive. This is prime location for visiting Vai, a protected palm forest and beach. Mt. Dikty is the nearest mountain. This is also an ideal starting point for visiting the Minoan palace of Zakros, in its remote location on Crete’s Southeastern edge.

How many people live in Sitia Crete?

Sitia is the 3rd largest city in Lassithi Region. According to the nationnal census of 2022, Sitia has a population of approximately 20,438 people. The population consists almost entirely of Cretans who speak Greek and belong to the Greek Orthodox Church. The male population is 10,120 . While the female population is 10,318 . The total kid’s population of Heraklion is 5,606 . The population of older people is 39,414.

What is the History of Sitia?

Sitia is a small town, but it has a long history. Sitia takes its name from Eteia, the ancient Minoan city. This may have been home to one of the seven sages of antiquity, Myson (some say he was from Laconia, in the Peloponnese). The city prospered throughout the ages due to trade with other ports throughout Greece and the Mediterranean. During the Byzantine era, it continued to prosper, becoming the seat of a Bishop. This was a favorite city of the Venetians during their rule, but an attack by the pirate Barbarossa and then a terrible earthquake changed the city’s fortunes. During the Ottoman Era, the Pasha Hussein Avni rebuilt the city, calling it Avniye, although of course the Greeks called it Sitia still. Since 2014 the municipality of Sitia has been included in the UNESCO World Network of Geoparks.

What is the economy in Sitia?

The economy of Sitia is mainly based on primary agricultural production with low yields due to the stony nature of its soil. Secondarily, the economy is based on crafts, trade, construction and tourism. However, the archaeological sites and the natural environment have not been exploited for tourism to any significant extent.

How to get to Sitia, Crete?

Sitia has its own small airport, named Sitia Airport “Vitsenzos Kornaros” , but is also easily reached from Heraklion. Renting a car is a particularly great choice for getting to Sitia. The drive and particularly the stretch from Agios Nikolaos to Sitia, is beautiful. Renting a car gives the flexibility that visitors need to be able to explore the region and to visit the sights and beaches of Sitia. Travellers can rent a car in Heraklion Airport and travel to Sitia. During the high season (June to August), a car rental booking in advance is required due to the increased demand.

If public bus is the preferred mean of transportation, visitors will need to get to the KTEL station, which is near Heraklion harbor. There are frequent departures throughout the day. If travellers arrive in Heraklion by plane, they need to take a bus from the airport directly to the KTEL Station. There are about four buses a day from Heraklion to Sitia and the trip takes about 3 hours.

What are the attraction in Sitia?

Listed below are the attractions in Sitia.

Sitia Archaeological Museum: The Sitia Archaeological Museum is a renowned museum located in Sitia, Crete. It is considered one of the best museums on the island and was founded by Cretan archaeologist Nikos Papadakis in 1984. The museum houses a significant collection of artifacts from eastern Crete, including Palekastro, Pseira, Pithoid jar and Black Figure Kantharos. These artifacts date back to various periods, such as the Minoan, Geometric, Archaic and Greco-Roman eras. The museum provides visitors with a unique opportunity to explore and appreciate the rich history and culture of Crete through its exhibits. Additionally, Sitia Archaeological Museum is conveniently located near other attractions, making it a must-visit destination for history enthusiasts and tourists exploring the region.
Petras Archaeological Site: Petras Archaeological Site is a historical site located in Petras, near the town of Sitia in eastern Crete. It is situated on a hill known as Petra and is known for its archaeological discoveries and historic structures. Visitors can explore the remains of ancient buildings and gain insight into the past civilizations that inhabited the area. Petras Archaeological Site is a fascinating destination for history enthusiasts and those interested in the rich cultural heritage of Crete./li>
Toplou Monastery: The Toplou Monastery is a 15th-century monastery with a courtyard and gardens, known for its collection of Byzantine icons. This impressive monastery is characterized by its 10-meter high fortified walls, which were built to defend against pirate attacks. The Monks of Toplou Monastery are also known for their winemaking and distilling skills, producing exquisite wines and tsipouro, a traditional Greek spirit. It is a place where history, art and spirituality come together.
Folk Museum of Sitia: The Folk Museum of Sitia Founded in 1975, it includes significant folklore artifacts such as hand-woven textiles, embroidery, regional costumes and furniture.
Kazarma Fortress: The Kazarma Fortress, also known as Casa di Arma, is a historic fortress located in Sitia, Crete. It was constructed by the Venetians in the 13th century as a guard barracks to protect the city. The fortress served as Sitia’s primary defensive stronghold against pirate raids and invading forces. Over the years, it has undergone some damage, including partial destruction caused by a local earthquake in 1303. Although it was restored, it never regained its full strength. The fortress stands as a reminder of the challenges faced by the community in the past and retains some Venetian characteristics. It is visible from the shore and offers a glimpse into the region’s history.

What is the Sitia Archaeological Museum?

The Sitia Archaeological Museum is considered to be one of the best museums in Crete and was opened to the public in 1984. Nikos Papadakis, a Cretan archaeologist, founded it. It is the home of many essential artefacts from eastern Crete such as Palekastro, Pseira, Pithoid jar, and Black Figure Kantharos.

Sitia Archaeological Museum houses eastern Crete’s most important archaeological finds, featuring workshops, storerooms, offices for staff and researchers, and multilingual exhibit labels. Recognized as one of Crete’s most popular archaeological museums, it preserves artifacts from Sitia Province and the surrounding Lassithi region. Thirty display cases, arranged into four sections, display items dating from 3500 BC to 500 AD.

The museum’s Minoan artifacts include well-preserved pottery, paintings, palace architecture with early landscape frescos, small sculptures, jewelry, metal vessels, and intricately carved seals. Minoan craftsmanship reflects a deep appreciation for animal, sea, and plant life.

The Zakros exhibitions showcase Minoan artifacts from the Palace of Kato Zakros, including a bronze saw and large jars showing fire damage from the palace’s destruction.

Exhibits from the Geometric and Archaic periods illustrate Greek art’s evolution from geometric patterns to more naturalistic and narrative scenes. Vase paintings of this era often depict epic stories, while monumental kraters and amphorae served as grave markers.

Displays from the Greco-Roman period capture the era’s artistic harmony and realism, featuring idealized figures engaged in daily activities or heroic acts. Greco-Roman architecture has made a lasting impact on modern structures, exemplifying the cultural legacy of this period.

What beaches are found near Sitia Beach?

Listed below are the best beaches near Sitia Beach.

Vai Beach: Vai Beach, also known as Palm Beach, is a popular tourist destination located in the eastern part of the island of Crete, Greece. It is renowned for its unique palm forest, which is the largest natural palm forest in Europe. Vai Beach attracts visitors with its stunning combination of golden sand, crystal-clear blue waters and the backdrop of over 5,000 palm trees. The beach stretches for approximately 200 meters and offers a picturesque setting for relaxation and recreation. The palm trees create a natural shade, providing a comfortable environment even on hot summer days. Vai beach is well-equipped with facilities such as sunbeds, umbrellas and water sports activities, making it a perfect spot for both sunbathing and adventure enthusiasts.
Itanos beach: Itanos Beach, also known as Erimoupoulis Beach, is a picturesque beach located in the eastern part of Crete, near the town of Vai. It is named after the nearby ancient city of Itanos, which adds to its historical significance. The beach is characterized by its stunning natural beauty, with crystal-clear waters and a sandy shoreline. Itanos Beach offers a tranquil and peaceful atmosphere, making it an ideal destination for relaxation and enjoying the scenic surroundings. Visitors can also explore the underwater ruins of the ancient city, making snorkeling above the ruins a unique and fascinating experience. It is recommended to visit Itanos Beach in the afternoon to fully appreciate its beauty.
Kouremenos beach: Kouremenos Beach is a stunning beach located in East Crete. It is renowned as a paradise for windsurfing and kitesurfing enthusiasts. The beach features fine brown sand, clear turquoise waves and tamarisk trees that create a serene and beautiful environment. Kouremenos Beach is known for its powerful wind, which attracts windsurfers and kite surfers from all across Europe. In fact, the area is home to some of Greece’s largest wind turbine parks, taking advantage of the strong winds.
Palekastro beach: Palekastro Beach is a magnificent beach located in the charming village of Palekastro in eastern Crete. It offers a combination of a protected harbor, pebbly sand and large boulders, creating a unique and picturesque setting. Palekastro Beach is popular among fishing enthusiasts due to its stony seabed.
Kato Zakros Beach: Kato Zakros Beach is a beautiful coastal area located in the village of Kato Zakros, which is part of the Sitia municipality in eastern Crete, Greece. This beach is known for its three distinct sections: the South beach, the North beach and the smallest beach. The South Beach, which is the largest among the three, can be seen upon arriving at Kato Zakros. The North beachside offers a small pebbled beach where boats are visible. The smallest beach, enclosed between rocks, is considered the most picture-perfect. Kato Zakros Beach provides visitors with the opportunity to enjoy the sun, sand and clear waters of the Aegean Sea in a tranquil and scenic setting.

What are the activities around Sitia?

Listed below are the best activities near Sitia.

Gorge of the dead: The Gorge of the Dead, also known as the Zakros Gorge, is a remarkable natural formation located in eastern Crete. It is named after the caves within the gorge that were used as burial grounds during the Minoan period, giving it its intriguing name. The gorge offers majestic views and is surrounded by beautiful flowers during the springtime. It is a popular destination for hiking, with well-marked trails that make it accessible to visitors of various fitness levels. The Gorge of the Dead is also significant for its historical value, as it leads to the famous Minoan Palace of Zakros. It is recommended to visit during the spring and summer months when the riverbeds are dry.
Minoan Palace of Zakros: The Minoan Palace of Zakros, sometimes referred to as the Palace of Kato Zakros, is a remarkable archaeological site located in the eastern region of Crete, Greece. It served as a significant palatial center during the Late Minoan period, which spanned from 1600 to 1100 BC. The palace stands as a testament to the flourishing Minoan civilization and offers valuable insights into their political, economic and social fabric. It boasts a complex of palatial structures adorned with architectural marvels and a wealth of precious artifacts. The Minoan Palace of Zakros is recognized for its exceptional preservation and is included in the prestigious UNESCO World Heritage Committee’s list of “Minoan Palatial Centers”.
Chocklakies Gorge: The Chochlakies Gorge, also spelled as Chocklakies Gorge, is a natural attraction gorge located in eastern Crete. It is a picturesque canyon that stretches from the village of Chochlakies to the scenic bay and beach of Karoumes. The gorge is known for its amazing geological formations and rocky green landscapes, making it a charming spot for tourists to explore. One of the highlights of the Chochlakies Gorge is the accessibility, as visitors can easily reach it by walking from the village of Agathias by Palekastro. The hike through the gorge takes less than 2 hours and is considered to have an easy level of difficulty. It is a popular destination for nature lovers and hikers who appreciate the beauty of the Cretan landscape.
Richtis Gorge: The Richtis Gorge is a gorge located in the Lasithi region of Crete. It is a protected park near Exo Mouliana, Sitia in eastern Crete. The gorge is known for its lush greenery, cool shade and a magnificent waterfall that stands at 20 meters in height. The hike through the gorge is approximately three kilometers long and descends about 30 meters. Along the way, visitors can explore the ruins of old water mills and cottages that were once nestled on the banks of the stream that runs through the gorge. Richtis Gorge offers a refreshing and picturesque hiking experience for nature enthusiasts and those seeking to discover the beauty of Crete.

What is the best vehicle for visiting Sitia?

The best vehicle for visiting Sitia is a Volkswagen Golf. Sitia is 130 kilometres away from Heraklion and 267 kilometers away from Chania. This is a long distance for Crete roads and a long time needed to spend driving to Sitia. A popular model like the Volkswagen Golf, features 5 doors and seating for up to 5 passengers, making it an excellent choice for families or groups of friends who wish to explore Crete together. Crete Car Rental is one of the many car rental companies that offers the best affordable prices. They have a website, wherein one can easily reserve a booking by following simple procedures. Car Rental Crete provides many options, especially for tourists who wish to rent a car to go around the island and visit tourist attractions.

What are the factors to consider before renting a car in Crete?

Listed below are the factors to consider before renting a car in Crete.

Insurance. Car rental insurance protects a passenger against the cost of damage when renting a car. Crete car rental includes insurance for Collision Damage waiver and a driver’s credit or debit card is required as a guarantee.
Driver’s age. The legal age requirement to drive in Crete is between 18 years old. One must have a valid driving licence.
Driver’s gender. Both women and men can drive in Crete. As long as the driver is of the legal age of 18, driving is allowed in Crete, regardless of gender.
Car type. One must learn how to choose the right car to rent in Crete. Travelling with groups or with members of the family requires a much bigger car. Car rental companies in Crete offer a variety of cars to choose from. Choosing a smaller car is best when driving in Crete. The reason for that is that some Greek roads are narrow.
Documents needed for renting a car. One important document needed for renting a car is a valid driving licence. However, a credit or debit card with the driver’s name is also one of the requirements in Crete car rental.

How much does a car rental in Crete cost?

Crete is a gorgeous island with several tourist spots that can be travelled using a rented vehicle. Crete car rental costs vary depending on the number of passengers, itinerary, car type, location and duration. The average cost of renting a vehicle in Crete is around €30 to €40 per day. A car rented for a whole week will cost an average of €250. Renting a vehicle for the weekend will cost around €78. Car rentals in Crete vary depending on the car type. Car rental companies offer a variety of cars depending on customers’ preferences.

Where to Stay in Sitia?

Listed below are the best hotels to stay in Sitia:

GM Exclusive Luxury Suites and SPA: GM Exclusive Luxury Suites and SPA offers a taste of luxury with its suite-style rooms and top-tier spa facilities. It’s a blend of modern architecture and cozy, comfortable interiors.
Sitia Beach City Resort & Spa: Sitia Beach City Resort & Spa is a sprawling complex that combines leisure and luxury. It boasts a beautiful beachfront location, extensive wellness facilities and gourmet dining options that showcase the best of Cretan cuisine.
Sitia Bay Hotel: Sitia Bay Hotel is a contemporary hotel offering sea-view rooms and self-catering apartments. Its prime location on the beach, combined with amenities like a pool, cafe and wellness center.
Porto Kaza: Porto Kaza, situated on a cliff, offers guests breathtaking panoramic views of the sea. The rooms blend modern elegance and traditional elements.
Apollon Hotel Sitia: Apollon Hotel Sitia provides a comfortable, budget-friendly stay in the heart of Sitia. With its simplistic design, friendly service and proximity to key attractions, it serves as a convenient base for travelers exploring the city.
Castri Village: Castri Village is a holiday resort situated on a hill overlooking the beautiful sea. Its self-catering apartments and vast outdoor space, featuring two pools and a playground, make it an excellent choice for families or longer stays.

Where to Eat in Sitia?

The best restaurants to eat in Sitia are Inodion, Da Giorgio Restaurant and Fegaropsaro. Firstly, Inodion is a popular dining spot in Sitia known for its traditional Greek and Mediterranean dishes. Inodion offers an extensive menu featuring fresh local ingredients and a wine list that complements its culinary menu. Secondly, Da Giorgio Restaurant is an Italian eatery located in the heart of Sitia. Da Giorgio’s distinctive charm lies in its fusion of Italian cuisine with a touch of Cretan flavor, resulting in a unique gastronomic experience. Lastly, Fegaropsaro is a must-visit restaurant for seafood lovers. It serves a variety of fresh, locally-sourced seafood dishes, making it an ideal dining spot for those wanting to experience the authentic taste of the Cretan sea. There are plenty of Sitia restaurants for every budget for a visitor to choose from, all with their own unique menus.

Is Sitia recommended for families with children?

Yes, Sitia is recommended for families with children. Sitia offers a variety of activities and attractions that are suitable for families. You can visit the archaeological site of Itanos, go hiking in the nearby gorges of Chochlakies, Richtis and Zakros, explore the beautiful beaches of Vai, Argilos, Kouremenos and Makrigialos in the area. One of the popular beaches in Sitia is Vai Beach, which is known for its palm tree forest and is a great spot for swimming. Additionally, there are traditional villages in Sitia that are worth exploring. So, Sitia can provide a significant experience for families with children.

Is Sitia in UNESCO World Heritage Sites?

No, Sitia is not included in UNESCO World Heritage Sites. However, The municipality of Sitia has been included in the UNESCO World Network of Geoparks, since 2014. The UNESCO World Network of Geoparks is a global initiative that aims to promote and preserve geological heritage and promote sustainable development. It is a network of geographically diverse areas that are recognized for their geological significance, cultural heritage and sustainable development practices. These geoparks serve as educational and recreational sites, where visitors can learn about the Earth’s history, geological processes and the importance of conserving natural resources.

What is the contribution of Sitia to Crete Tourism?

The tourism industry in Greece, especially on the island of Crete, has become the fastest tourism market in Greece. It has recorded a 60% growth in the past six years. Crete is well known to have its long tradition and history, especially in culture. It is also very safe for tourists from around the globe. There are many great places to visit in Crete and one of them is Sitia. The city is worth visiting and there are plenty of things to do. Tourists can visit the famous Minoan Palace of Zakros, the Sitia Archaeological museum, Vai beach and lots of places for dinner.